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Welcome to Darren Smith's HCC homepage for GEB1011 Introduction to Business. My goal is to provide you with access to critical resources to assist you in your coursework.  Use of this website is required for your course, please familiarise yourself with it and check back frequently.

12 - An Overview of Marketing

 Follow these steps for success:

  • Read Learning Objectives for this Chapter, p302
  • Read the vocabulary in the margins of the chapter.
  • Read the Chapter Summary at the end of the chapter.
  • Read the Chapter.
  • Take the Chapter Quiz on-line!  Score it, print it, bring it to class to turn in.   Remember, the Quiz is due the day the chapter is scheduled. Late quizzes automatically lose points.
  • Learn more about the companies presented in the chapter

    • Related Internet Resources:

    Topic 1: Marketing Organizations and Asssociations

    The American Marketing Association (AMA)
    Syllabits - Academic Gateway
    Marketing Research Association
    Media Central - Resource for Marketing Professionsals
    Advertising Mail Marketing Association
    American Advertising Federation
    American Association of Advertising Agencies
    American Telemarketing Association
    American Wholesale Marketers Association
    The Direct Marketing Association
    Public Relations Society of America
    Industry.net - Database of Products and Associations
    National Retail Federation
    Business-to-Business: American Marketing Association (AMA)
    Power Retailing
    Electronic Commerce Council of Canada

    Topic 2: Developing Marketing Strategies and Thinking

    Marketing Strategies - Articles and Guides
    Marketing Manual for Small Business
    Marketing Tips

    Topic 3: Journals and Strategic Marketing Information Sources

    Guerrilla Marketing - Online Magazine
    Canadian Franchise Magazine Online
    Marketing Magazine
    Marketing Magazine U.K.
    Strategy Magazine - Marketing
    Sales and Marketing Magazine
    Marketing On the USENET NEWSGROUPS
    Who's Marketing Online - Gateway

    Topic 4: Marketing Research Firms and Information Sources

    Zarden's Directory - market research companies
    The Business Research Lab
    Web Marketing Information Center
    Marketing Research Association
    iMarket
    Cyberatlas
    ACNielsen and Nielsen Media Research
    Gallup
    J.D. Power and Associates
    USAData
    SurveySite - Online Research

    Topic 5: Market Segmentation: Techniques and Strategies

    VALS - Values and Lifestyles
    Geodemographic Analysis
    Conjoint Analysis
    American Demographics Online
    American Demographics - Marketing Tools
    Latin American Information Center
    CIA World Factbook
    International Business Center - Guide to Internalional Marketing
    Japan Information Network
    ActivMedia - (e-commerce)
    Angus Reid Group

    Last updated